Getting Your Home Sold Is More Than Pretty Pictures

Dated: 04/27/2019

Views: 122

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In this recent Team Webster case study, a previous Realtor listed this house for $300,000.  No attention to staging, no attention to photography and no attention to pricing correctly in the neighborhood. The house was also a resale in a neighborhood that still offered buyers new construction options. That alone can be tough competition! The previous agent did one price reduction ($295,000) and after 144 days on market seller withdrew the listing. One other fact…Team Webster was invited to list the house initially, but the seller wanted a price we felt was too high and also wanted a discounted commission; which would not allow us to offer the services we we walked away. 

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Life goes on and to our surprise the seller called and asked if we would still consider listing the house.  We talked and the seller agreed to a new price and agreed to our commission that allowed us to do our job. We listed the house at a starting price of $289,000 and went to staging the house and hired a professional photographer for HD pictures. Competing with the new construction was a small challenge, however, after 43 days on market the house sold for $283,000 with some assist. The best part, our seller was very happy!

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